The Ask.

Trinny London partnered with Studio Beauty to build brand awareness and tell the Trinny London story in the US market for both brand and trailblazing founder.

Launching a British Brand in the US.

An omnichannel approach across press, social, VIP, celebrity and Influencer ensured there was no stone unturned.

The Results.

  • Heart illustration Brand owned features and in-depth profiles of Trinny Woodall delivered thought leadership and in-depth storytelling.
  • Heart illustration Product launch events drew high turnout of high caliber media attendees across broadcast, digital and print.
  • Heart illustration High turnout VIP events cemented lasting relationships for brand founder with fellow industry tastemakers and VIPs
  • Heart illustration MUA and industry tastemaker seedings cemented Trinny London as a red-carpet favorite for A-List fans
  • Heart illustration Multiple award wins included recognition from highly coveted WWD Beauty Inc “Product of the Year” and Allure “Best of Beauty”
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