The Ask.
Studio Beauty developed and executed a pre-launch and launch strategy for Soho Skin in the US market, creating hype, driving awareness and establishing credibility for Soho Skin amongst beauty and industry thought leaders and commentators.
A New Frontier in Skincare.
With much anticipation surrounding Soho House entering the beauty space, Studio Beauty created headlines that ensured Soho Skin landed as efficacious and differentiated in a cluttered market place – heralded as the next frontier in skincare.
Our curated team of experts unlocked access to the lab and identified High Skin Energy as a unique and untapped territory that was rolled out across brand website and social channels.
The Results.
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Launch features appeared in global print and digital editions of Vogue, the ultimate seal of approval
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Blanket brand owned features in launch week created headlines in influential digital press and secured industry award wins including ELLE Future of Beauty
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Credibility driving launch features appeared in the pages of the highest reaching US print outlets
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Multiple curated brand experiences saw 100s of organic posts on IG + TikTok taking launch buzz to audiences beyond the event itself
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Events held across Nashville, New York and LA seamlessly merged high science + efficacy with high energy + elegance
