The Ask.

Studio Beauty developed and executed a pre-launch and launch strategy for Soho Skin in the US market, creating hype, driving awareness and establishing credibility for Soho Skin amongst beauty and industry thought leaders and commentators.

A New Frontier in Skincare.

With much anticipation surrounding Soho House entering the beauty space, Studio Beauty created headlines that ensured Soho Skin landed as efficacious and differentiated in a cluttered market place – heralded as the next frontier in skincare.

Our curated team of experts unlocked access to the lab and identified High Skin Energy as a unique and untapped territory that was rolled out across brand website and social channels.

The Results.

  • Heart illustration Launch features appeared in global print and digital editions of Vogue, the ultimate seal of approval
  • Heart illustration Blanket brand owned features in launch week created headlines in influential digital press and secured industry award wins including ELLE Future of Beauty
  • Heart illustration Credibility driving launch features appeared in the pages of the highest reaching US print outlets
  • Heart illustration Multiple curated brand experiences saw 100s of organic posts on IG + TikTok taking launch buzz to audiences beyond the event itself
  • Heart illustration Events held across Nashville, New York and LA seamlessly merged high science + efficacy with high energy + elegance
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