The Ask.
Fashion authority Jenna Lyons, once described by The New York Times as “The Woman Who Dresses America” partnered with Studio Beauty to launch LoveSeen, her first foray into beauty. The launch was successfully celebrated as “re-imagining the false lash category” and “creating a new category in beauty”.
A Multiplatform Approach.
Studio Beauty deployed a multiplatform launch strategy, securing blanket digital and print editorial, national broadcast and podcast placement and executing a robust product seeding program to influential industry VIP’s.
The Highlights.
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Multi-page features delivered long form story telling in trade and consumer media in high reaching digital, print and social
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Blanket digital press at launch ensured a PR and social media driven sell out and secured multiple industry award wins including Allure Best of Beauty, Cosmopolitan Holy Grail and Fast Company Most Innovative Beauty Companies of 2022
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Broadcast coverage drove immediate product sell outs and mass awareness outside of beauty.
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Organic seeding amongst industry tastemakers cemented LoveSeen as a MUA favorite and A-List celebrity fans followed
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Trend forecasters credited Lyons as “creating a new category” in beauty
