The Ask.

Studio Beauty developed and executed a pre-launch and launch strategy for ARKIVE Headcare by Adam Reed to enter into the US market.

Fusing Adam Reeds longstanding, international industry reputation with creating a unique self care emporium committed to the concept of “Headcare”, we cemented Adam as one of the celebrity stylists to know in 2022 and beyond.

Making “Headcare” the new Haircare.

In a moment where Americans are more stressed than ever and stress related skin issues are at all time high, ARKIVE Headcare delivered a unique perspective on hair care to the US market

To launch, we built ”Headcare” spaces throughout New York City,, taking over a suite at the 1 Hotel on Central Park for 3 days of intimate VIP appointments and hosting a 4 day pop up at Space NK in Bloomingdales in Soho.

The Results.

  • Heart illustration Strategically timed pre-launch ensured the unique concept of “headcare” made headlines across print and digital at launch and sustained momentum through the end of the year
  • Heart illustration Adam Reed took the Today Show by storm with a dedicated expert segment with Hoda & Jenna.
  • Heart illustration Generous social sharing amongst industry VIP’s and influential editors gave the launch visibility beyond brand events
  • Heart illustration A takeover of the brands retail space brought press, influencers and tastemakers in store to Space NK and supported retail expansion in 2023
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