The Ask.
Studio Beauty developed and executed a two-part Vitamin C immersion to launch Paula’s Choice new C5 Super Boost Moisturizer and Eye Cream.
An extension of the bestselling C15 Super Booster, the experience breathed fresh new life into the popular Vitamin C category.
An Innovative Boost to a Skincare Favorite.
Combining a bespoke energy boosting work out class, created by Gwyneth Paltrow approved “The Ness” with a Skin Boosting session with brand educator Desiree Stordahl, beauty industry professionals left with skin boosted and glowing.
The Results.
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Coverage conversion from event attendees in gold tier media outlets went live in real time and sustained throughout key launch period
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Editors boosted their skincare regimes with a Vitamin C refresh, leaving re-energized, brightened and glowing
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A bespoke C5 Super Boosting work out class was created by Gwyneth Paltrow approved “The Ness”
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Paula’s Choice cemented their steadfast reputation as leaders in Vitamin C innovation
